The key to succeeding on the Internet, as well as earning more money from a real world business, is getting targeted visitors to whatever it is that you sell. This is where keyword research comes in to play. By finding our what people are looking for on the internet, you can write articles that target these keywords and improve your search engine rankings. There are various tools on the internet and I recently read a review of a product called Keyword Canine. The full review can be found here, but to summarise, not only does Keyword Canine tell you how many times a certain phrase gets searched for. It tells you how likely you are to rank for that keyword.
If you have a real world store, your advertisements should lead people to visit your location, usually prompted by a sale that you are running, or coupons that they can use to purchase merchandise. However, the Internet is a little different than traditional advertising. You can generate targeted traffic in a number of different ways. Here are three tips that you can use in order to generate more targeted traffic than ever before using strategies that are working today.
Social Media Traffic
There are two ways that you can use social media to your advantage when you are trying to sell more products on the web. The first is by creating a niche specific page where you can post about the different items that you are selling, offering special deals for those that like your page. The other way is to take advantage of the individuals that are searching for, or even discussing, certain things on Facebook and even Twitter. By placing advertisements on these social media platforms, you can attract a very targeted visitors that may click on your ads and purchase the products that you have to sell.
Top Website Rankings
Search engine optimisation has become more popular in recent years because of the number of experts that have learned how to reach page 1. If your keyword is profitable, and there is not a lot of competition, ranking on the first page of Google or any other search engine is actually very easy to do. If you have never done SEO before, you can hire a professional that can handle this traffic generation for you. They will have to do on-site optimisation to make your website palatable to the search engine spiders that will index your website, and of course build links back to your website from a multitude of online properties that will help boost your ranking even higher.
Building A List
A large mistake that many website owners make is not building a list, capturing the emails of the visitors that finally arrived. All of your money spent on advertising, and even your search engine optimization efforts, can actually be wasted if you are not attempting to capture the lead of each visitor that comes by. Once you have gathered a substantial list, especially if they are customers that have subscribed for special deals, you can cut back on your advertising substantially by simply sending out offers to people that have already given you permission to contact them regularly, helping you to generate residual income.
All of these strategies will take time, and a little bit of expertise, but they are still something that most people can accomplish on their own. If not, look to the professionals that are offering their services to help people with social media, SEO and list building so that you can spend more time focusing on your business and allowing these companies to help you generate targeted visitors all day long.